Meet Sweet Pea and Rose

Sweet Pea & Rose is a lifestyle brand founded by Danielle and Kiara, whose personal connection to the brand's name comes from their birth flowers—Sweet Pea for April and Rose for June. Together, they’ve created a space that celebrates life's most beautiful moments, offering a mix of events, weddings, blog posts, and resources for learning how to adult.

At Sweet Pea & Rose, we believe that life should be celebrated in all its phases. Whether you're planning a dreamy wedding, throwing a special event, or looking for thoughtful advice on navigating adulthood, we’re here to inspire and guide you. Our blog shares everything from life hacks and relationship tips to creative event planning ideas, all curated with the same care and passion that Danielle and Kiara bring to every project.

Sweet Pea & Rose is a reflection of their friendship, creativity, and shared belief in making life a little sweeter, a little more elegant, and a lot more fulfilling.

  • CEO

    Kiara Richard is the Co-CEO of Sweet Pea and Rose, bringing over seven years of experience in the hospitality industry. Driven by a lifelong passion for connecting with people and creating meaningful experiences, Kiara channels her East Coast charm and love for unforgettable events into her professional work. Originally from the East Coast of Canada, she moved to Toronto three years ago, where she continues to thrive in the event planning industry.

    Kiara holds a degree in Sociology with a minor in Anthropology from Memorial University, as well as certifications in Indigenous Studies and Criminology. This academic background provides her with a deep understanding of human behavior and effective communication strategies, which are essential for curating personalized and impactful events. Additionally, her five years of service on the board of directors for a nonprofit folk festival in Newfoundland have further honed her ability to manage diverse audiences and successfully execute a variety of events.

    Throughout her career, Kiara has worked alongside Old Mil, coordinating events such as cocktail and beer tastings, scotch pairings, and wreath-making workshops, each reflecting her talent for crafting exceptional experiences.

    As Sweet Pea and Rose prepares for the 2025 season, Kiara is dedicated to creating events that bring joy, celebrate connection, and leave a lasting impression on every guest.


  • CEO

    Danielle Pagura is the Co-CEO of Sweet Pea and Rose, a lifestyle brand specializing in event planning, blogging, weddings and so much more. With a passion for creating unforgettable experiences, she brings a unique blend of culinary expertise, creativity, and event coordination to her work. Originally trained at culinary school, Danielle has spent years honing her skills in cooking, baking, and mixology, making every event she hosts an opportunity to delight and inspire.

    In addition to her work in event planning, Danielle is an avid Disney fan, a passionate home cook, and a lover of all things related to garden-to-table living. Whether it's crafting cocktails, growing herbs and vegetables in her garden, or hosting gatherings for friends and family, she finds joy in creating meaningful moments and sharing them with others.

    Throughout her career, Danielle has built a strong foundation in hospitality and design, having worked at a Michelin-starred restaurant in New York, interned at a high-end florist, and worked with prestigious event planners. For the past six years, she’s also hosted popular wreath-making classes, and for the past five years, she’s led scotch-tasting classes, helping others discover the art of crafting memorable experiences.

    Currently, Danielle is focused on expanding the Sweet Pea and Rose brand with new initiatives such as wreath-making workshops, spring markets, and more exciting events that bring people together in creative and fun ways.

    With her dedication to bringing beauty and joy into every aspect of life, Danielle continues to shape the future of Sweet Pea and Rose, one event at a time.

FAQs

 What types of events do you specialize in?

We specialize in a wide range of events, including weddings, private parties, fundraisers, and workshops. Whether it's a grand celebration, intimate gathering, or a planned workshop, we tailor our services to meet your needs.

 How much do your services cost?

Our pricing varies depending on the type, size, and complexity of the event. We offer different packages and also create custom quotes based on your requirements.

 Do you offer customized event planning services?

Absolutely! Every event is unique, and we work closely with our clients to create personalized experiences that align with their vision, style, and budget.

Can you help with day-of coordination only?

Absolutely! Our day-of coordination services ensure your event runs smoothly, allowing you to relax and enjoy the celebration.

How far in advance should I book your services?

 We recommend booking as early as possible, especially for large events or those during peak seasons. Ideally, 6-12 months in advance ensures ample time for planning and securing vendors.

 How do I get started with planning my event?

Simply contact us via email, phone, or our website to schedule a free consultation. During this session, we’ll discuss your vision and how we can bring it to life.